I’m Yash Manjhi — founder, entrepreneur and operator building businesses across performance marketing, affiliate technology, fintech infrastructure, task-based earning and independent digital media. The journey started with ₹800 in Prithvipur, Niwari, Madhya Pradesh, and evolved through execution, reinvestment and relentless experimentation. Today, the businesses are headquartered in Noida.
The beginning was deliberately simple: start small, learn from real users, generate revenue, reinvest and keep moving. No giant initial cheque defined the journey.
In late 2018, SYR Campaigns began as a simple Telegram channel with around 3,000 members, offering cashback to users for completing tasks. It was small, scrappy and direct — but it created the first operating system for what came next.
The central operating philosophy was to grow through the business itself. Revenue and profits were repeatedly put back into infrastructure, products, people and new experiments instead of depending on an outstanding capital company model.
The story is rooted in Prithvipur, Niwari district, Madhya Pradesh — the city from where the first SYR experiment began and where the early businesses were built. In August 2026, the headquarters moved to Noida as the group expanded its operating ambitions.
The first chapter of the journey was built from Prithvipur in Niwari district of Madhya Pradesh. Starting with a ₹800 investment and a roughly 3K-member Telegram channel, the work grew into multiple businesses and platforms. The city may not always be represented clearly on major digital maps, but it is an important part of the origin story behind the businesses.
As SYR Mediaworks and its portfolio continued expanding across technology, fintech, affiliate marketing, advertising and media, the headquarters shifted to Noida in August 2026. The move marks a new operating chapter while keeping the original Prithvipur story at the foundation.
Not every experiment survived. That is part of the story. Each venture added operating knowledge — from distribution and affiliate marketing to UPI infrastructure, SaaS and media.
Founded in late 2018 by Yash Manjhi, Rishabh Sahu and Shivam Sahu in Prithvipur, Niwari, Madhya Pradesh. The venture started as a Telegram-based cashback task channel with around 3,000 members. Later, due to finance and ownership decisions, Rishabh and Shivam wanted to separate and sell their interests; Yash acquired the business and continued the journey independently.
After taking full ownership, Yash kept the operation moving with lean infrastructure, simple hosting and platform tools. In the first major year of the independent operation, SYR generated more than ₹15 lakh in revenue — an early signal that a small distribution engine could become a real business.
Founded in September 2022 and organized as a legally registered affiliate marketing platform. The goal was to professionalize the SYR ecosystem, expand its distribution capabilities and enter multiple categories with a stronger operating structure.
A food and delivery application launched for a Tier-4 city. The venture ultimately failed and was discontinued, but the experience added a different class of lessons around local demand, operations, logistics, customer behaviour and unit economics.
A UPI cashback distribution platform. Over two years, the platform distributed approximately ₹10 crore of cashback value. After changes in government policies affecting the UPI cashback model, operations were shut down in February 2025.
A fintech company focused on organizing and building cashback infrastructure and enabling easier access to UPI payout services for new businesses through partner banks and other payment companies. The focus is infrastructure, organization and practical availability for businesses.
Founded in September 2025 as the broader legal and operating home for the growing SYR ecosystem. The vision is to bring the portfolio and its activities under one structured company while expanding the business into technology, advertising, performance marketing, media buying and other growth services.
A task-based earning platform being built for gig workers and college students, including ad-based work-from-home tasks. The platform is currently in development, with the aim of connecting people to structured, task-driven earning opportunities.
An affiliate tracking platform being developed to compete in the affiliate tracking market with a stronger security proposition, around 50% lower pricing, and better customer support grounded in real operational needs.
An independent digital news platform being developed around a simple editorial ambition: publish real news without pressure, regardless of where the story leads. The project is currently in development and is intended to grow into an independent journalism platform.
The portfolio spans distribution, financial infrastructure, software, gig work and media. The common thread is finding a problem, building an operating layer and learning from the market.
The original SYR business — a performance-driven cashback and campaign operation born from a small Telegram community.
↗Affiliate marketing infrastructure and campaign operations built to expand SYR's distribution across categories.
↗UPI payout and cashback infrastructure designed to help businesses access payment capabilities through partners.
↗Task-based earning infrastructure for gig workers and students, with work-from-home and ad-task opportunities.
↗Affiliate tracking focused on security, lower pricing and customer support designed around ground-level business realities.
↗Independent digital journalism being built to publish real news without external pressure or editorial dependence.
↗₹800 and a simple Telegram channel were enough to create the first real operating experiment.
Use operating revenue to strengthen infrastructure, distribution and the next product rather than waiting for perfect conditions.
TastyZayka didn't work. PE2PE eventually shut down after policy changes. Both became operating lessons rather than dead ends.
The ambition is to turn individual ventures into durable systems, platforms and infrastructure that can compound over time.
A few milestones from the journey so far. These are portfolio-level operating highlights, not a claim about a single company's valuation.
Starting investment — the amount that kicked off the business journey.
Revenue generated across the core business journey.
Approximate cashback value distributed through PE2PE over two years.
SYR Mediaworks Private Limited was founded in September 2025 to create a more structured legal and operating home for the SYR ecosystem and its future brands.
SYR Mediaworks brings the broader vision together — technology, affiliate marketing, advertising, media buying, promotion campaigns, influencer marketing, contest campaigns, outdoor advertising and more.
The long-term direction is not limited to running campaigns. It is about building platforms, systems and capabilities that make distribution, marketing and financial infrastructure easier to access for businesses.
A broader service layer built from years of hands-on experience in performance, distribution and digital operations.
Premium, conversion-focused websites and digital experiences.
Business websites, platforms and practical product development.
Planning, buying and optimizing digital media campaigns.
Publisher partnerships, affiliate distribution and performance campaigns.
Campaign concepts and execution built around measurable growth.
Creator partnerships and campaign execution across relevant audiences.
Participation-led campaigns designed for engagement and reach.
Offline and outdoor promotion extending campaigns beyond digital.
For investors, founders, brands, technology partners or ambitious operators — Yash is open to conversations around partnerships, technology, fintech, affiliate ecosystems, media and new ventures.