Founder & operator / SYR Mediaworks / Prithvipur, MP
₹800se
Crores.
Started in 2018 from Prithvipur, Madhya Pradesh with ₹800. Eight years later it is a group of 9+ ventures across marketing, affiliate tech, fintech, gig work and media. No outside investor. What we earned, we put back.
Numbers.
seedhe, bina filter.
Portfolio-level highlights across the journey. These are not the valuation of any single company.
Where it started in 2018. The whole opening investment.
Revenue in the first big year of running independently.
Revenue generated across the core business.
Cashback value paid out through PE2PE, 2023 to 2025. Value distributed, not revenue.
Businesses, platforms and experiments built across categories.
Raised from outside investors. Every rupee reinvested.
Of building, breaking and building again.
2018 vs
Aaj.
Ek hi builder. Aath saal ka fark.
2018
Capital₹800
BasePrithvipur, MP
Ventures1
KaamCashback tasks
Outside funding₹0
2026
Revenue₹1.4Cr+
BasePrithvipur se, ab ek group
Ventures9+
KaamMarketing, fintech, software, gig, media
Outside funding₹0
Kahani.
chhote shehar se.
Ek decision se shuru hui baat. Koi bada cheque nahi, bas shuru karne ka faisla.
01Shuruaat
Late 2018. Prithvipur, Niwari district, Madhya Pradesh. A town that doesn’t always show up clearly on digital maps, and a big part of this story.
The plan was small: a cashback task community, ₹800 to get going, and the habit of learning from real users every single day.
02Partners aur ownership
SYR Campaigns began with early partners. After decisions around finance and ownership, the partners sold their interests and Yash took full ownership.
From that point every call, good or bad, was his. That is where the habit of reinvesting everything started.
03Lean chalna seekha
Simple hosting, simple platform tools, no vanity spending. In the first major independent year SYR crossed ₹19 lakh in revenue.
Revenue and profit went back into infrastructure, products, people and the next experiment, not into looking big.
04Girna, phir uthna
TastyZayka, a food delivery app for a Tier-4 city, failed. PE2PE Payments paid out about ₹12.5 crore in cashback value over two years, then shut down when UPI cashback policy changed.
Both hurt. Both became lessons, and the second one pushed the move toward payment infrastructure through Kritarth Technologies.
05Ab ek group
As SYR Mediaworks grew across technology, fintech, affiliate marketing, advertising and media, the business stopped being one channel and became a group.
New scale, same foundation: build from what you earn.
“The goal isn’t to look like a founder. The goal is to keep building until the business speaks for itself.”
SYR
matlab?
Shuru mein sirf ek naam tha. Safar mein woh vision ban gaya.
Sync
Apni growth ko hamare saath sync karo. Plug your effort into a system that already moves.
Your
Growth aapki hai. User ho, publisher, brand ya builder, the rise belongs to you.
Rise
Saath uthna hai. Aapki jeet aur humari jeet ek hi raaste par chalti hain.
Jab sirf naam tha
In 2018 SYR Campaigns was a small cashback task community. SYR was just a label on it.
Jab vision bana
By SYR Communication (2022) and SYR Mediaworks (2025) the name had a meaning: growth that is shared. Whoever joins the ecosystem rises as it rises.
Safar.
8 saal, har entry.
Har entry profit nahi thi. Har ek ne kuch sikhaya.
Alag market.
Ek builder.
Do ventures beta mein live hain, do build ho rahe hain, do chal rahe hain. Har ek ek gap se aaya hai jo operating side se dikha.
Rules.
jo kaam aaye.
Eight saal ke andaaz se nikle chhoti chhoti baatein.
5 pillars.
ek ecosystem.
Distribution, financial infrastructure, software, gig work aur media. Alag market, ek hi builder.
Jo nahi chala.
Woh bhi likha hai.
Failures chhupane se kuch nahi milta. Isliye yahan hain.
TastyZayka
2022–23
A food and delivery app launched for a Tier-4 city. It failed and was discontinued.
- Local demand behaves differently from what you assume
- Logistics cost more than the spreadsheet says
- Unit economics decide everything
PE2PE Payments
2023–25
A UPI cashback distribution platform, Feb 2023 to Feb 2025, about ₹12.5 crore paid out. Shut down after policy changes hit the UPI cashback model.
- Policy risk is a business risk, plan for it
- Infrastructure outlasts a single product
- Kritarth Technologies was founded in Sep 2024, while PE2PE still ran
SYR Mediaworks
kya karta hai.
Sept 2025 mein bana. SYR ecosystem ka legal aur operating ghar: technology, affiliate, advertising aur growth services ek chhat ke neeche.
Kiske liye.
Kaun judta hai.
Chaar tarah ke log, chaar alag raaste.
Aage.
Table par kya hai.
Dates ka waada nahi, direction ka waada. Sab public mein build ho raha hai.
Manifesto
₹800 se shuru kiya.
Wapas lagaya.
Gir ke seekha.
Phir bana diya.
aur abhi toh shuru hua hai.
Sawal.
Seedhe jawab.
Likho
Email ya LinkedIn par chhota intro: aap kaun ho aur kya banana chahte ho.
Baat karo
Seedhi conversation. Fit hai to aage badhte hain, nahi hai to saaf bata dete hain.
Build karo
Partnership, campaign ya naya venture, saath mein shuru karte hain.
Investor, founder, brand ya tech partner? Chalo baat karte hain.
yash@syr.co.inPartnerships, fintech, affiliate ecosystems, media aur naye ventures par baat ke liye Yash khula hai.